AI Amplifies
Practical AI tools and verified reference material. Starts with a register of 128 recording devices and agents graded on one question: does audio reach an AI with zero manual steps?
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Dead Simple Digital
Strip out the complexity.
Do the thing simply.
The working identity behind a pile of AI, automation, and digital build projects. No agency, no pitch deck, no five-person discovery call about your synergy.
What this actually is
Dead Simple Digital is a name, not a company. It is what Just Sturgis puts on the accounts, the infrastructure, and the build work so that a few dozen side projects stop feeling like a few dozen separate lives.
Forty years of running real businesses, most of them nowhere near tech, and a habit of solving a problem properly once instead of complaining about it forever. Some of what comes out is useful enough to hand to somebody else. That part gets published.
Things you can actually look at
Everything else
Client work, spa and wellness systems, internal tooling, and a long tail of experiments that are not ready to be looked at and may never be.
Not public, on purpose.How it works
- Simple beats clever. If it needs a diagram to explain the workflow, the workflow is wrong.
- Build it for yourself first. Nothing gets recommended that has not already survived a real week of use.
- Say when you do not know. Unverified stays labeled unverified. Guessing confidently is the whole problem with this industry right now.
- Unhurried. Everything here happens at the pace of someone who is not trying to raise a round.